Follow Up Boss
Follow Up Boss is a real estate CRM that helps agents capture leads, manage contacts, automate follow ups, track communication, and organize daily sales activities.
Follow Up Boss is a cloud based Customer Relationship Management (CRM) platform built specifically for real estate agents and teams. It helps businesses capture leads, manage contacts, track communications, and automate follow up workflows from one platform.
The platform brings leads from real estate websites, portals, and advertising networks into one database. Agents can then organize contacts, monitor lead activity, manage conversations, and follow up with prospects based on their behavior and interests.
How Follow Up Boss Works
- Centralize leads: Incoming leads from real estate websites, portals, and ad networks are brought into one database.
- Route opportunities: New inquiries can be automatically assigned to agents based on rules such as round robin, price range, or geographic location.
- Prioritize daily actions: Lead behavior and communication history help agents identify contacts that need attention each day.
- Automate follow ups: Workflows can trigger emails, texts, and task reminders based on lead activity or changes in contact status.
- Track conversations: Agents can manage calls, texts, contact activity, and communication history from the platform.
How We Rated Follow Up Boss
We rated Follow Up Boss based on its lead management features, automation, communication tools, integrations, team collaboration, mobile access, ease of use, and pricing. We also considered how well its features fit the daily needs of real estate agents and teams.
Pros
- Clean and user friendly interface designed for real estate teams.
- Connects with hundreds of real estate marketing and lead generation tools.
- Automates repetitive follow up tasks and lead nurturing.
- Provides a fully functional mobile app for calls, texts, and notifications.
- Offers customer support and onboarding assistance.
Cons
- Per user pricing can become expensive for solo agents and smaller teams.
- Does not include built in IDX website building or native transaction management.
- Advanced calling and phone features may require additional fees.
- Advanced Smart Lists and routing rules can take time to set up.
- Some users report occasional delays with mobile push notifications.
Follow Up Boss is best for
- Real estate agents managing multiple leads
- Small and large real estate teams
- Brokerages handling leads from different sources
- Teams that need automated lead follow ups
- Agents who want to track calls, texts, and lead activity
- Real estate businesses that need team reporting and lead routing
Follow Up Boss combines lead management, communication, automation, and team reporting in one real estate focused CRM. Its lead routing and follow up tools help teams organize incoming inquiries, while Smart Lists and activity tracking help agents manage their daily contacts.
It also supports a wide range of real estate integrations and provides mobile access, making it suitable for agents who need to manage leads and conversations both in the office and while working remotely.
Follow Up Boss's Key Features
Brings leads from 200+ real estate websites and portals into one place.
Organizes contacts with dynamic Smart Lists.
Automates emails, texts, and follow up tasks.
Includes a built in dialer and two way texting.
Routes leads to the right agents using custom rules.
Uses AI to summarize contact history and suggest responses.
Provides reports on agent activity, response times, and conversions.
Offers mobile access for calls, texts, and notifications.
Connects with hundreds of real estate tools and services.
Pricing
Free Plan
Free
Disclaimer: for the latest and most accurate pricing, please visit the official Follow Up Boss website.
Frequently Asked Questions
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Based on user reviews
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Rhea Kapoor
Excellent tool! Saved me hours of work. Highly recommended.
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