Agorapulse
Agorapulse helps businesses and marketing teams schedule social media posts, manage conversations, monitor brand mentions, collaborate with teams, analyze engagement, and measure campaign performance.
Agorapulse is a social media management platform that helps businesses schedule posts, respond to comments and messages, and track performance from one dashboard. Teams can use a shared calendar to coordinate publishing, assign conversations to the right person, and build reports for clients or stakeholders.
How Agorapulse Works
Agorapulse connects your social profiles to a dashboard where you can manage publishing, community engagement, and reporting.
- Connect Your Accounts: Add your social profiles and give team members access to the accounts they manage.
- Plan and Schedule Posts: Draft content, adjust it for each network, and schedule it on the shared calendar. Teams can send posts for approval on eligible plans.
- Manage Incoming Conversations: Review supported comments, messages, and mentions in the social inbox. Assign items to teammates, add labels, and mark conversations as reviewed.
- Monitor Brand Mentions: Set up keyword, hashtag, or mention searches with the Advanced Listening add-on. Review conversation volume, engagement, and sentiment across supported sources.
- Measure Performance: Check audience growth, reach, and engagement. Export reports or connect Google Analytics to measure what happens after people click your social links.
How We Rated Agorapulse
We reviewed Agorapulse’s publishing coverage, inbox rules, team permissions, reporting, and ROI tracking. We also compared seat pricing and checked which features require a higher plan or an add-on. The assessment is based on public product documentation.
Pros
- Keeps supported messages and comments in one inbox.
- Makes it easy to see upcoming posts on a shared calendar.
- Lets teams assign conversations and review content before publishing.
- Offers branded reports that teams can share with clients.
- Shows previous interactions and notes when replying to contacts.
Cons
- Paid plans charge per user, so costs rise as the team grows.
- Advanced Listening requires a paid add-on.
- Approval workflows and scheduled reporting depend on the plan.
- Publishing formats and inbox coverage vary by social network.
- Some workflows, such as creating listening searches, require the desktop app.
- Social media managers who handle publishing and audience replies across several accounts.
- Agencies that manage client calendars, approvals, and reports.
- Community managers who need to assign messages and keep track of past conversations.
- Marketing teams that want to connect social campaigns to website traffic and conversions.
- Brands that need to monitor and respond to comments on supported ads.
- Route a customer question to the right teammate and keep the conversation history in view.
- Apply inbox rules to handle recurring spam or sort messages by topic.
- Compare Facebook and Instagram performance with selected competitors.
- Share branded reports with clients or stakeholders.
- Use tagged links to see which social posts drive website visits and conversions.
Agorapulse's Key Features
Schedule and publish posts from a shared calendar.
Manage supported comments, messages, and mentions in one inbox.
Use keyword rules to label or hide eligible inbox items.
Assign conversations and route posts for approval.
View contact history and add notes with Social CRM.
Monitor keywords, brand mentions, and sentiment with Advanced Listening.
Track engagement, compare competitors, and export reports.
Measure website results with UTM tracking and Google Analytics.
Frequently Asked Questions
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