Lofty
Lofty is an AI powered real estate platform that combines CRM, lead generation, marketing automation, IDX websites, and transaction management for agents, teams, and brokerages.
Lofty, formerly known as Chime, is an all in one AI powered real estate marketing, lead generation, and CRM platform. It is designed to help agents, teams, and brokerages capture leads, nurture prospects, manage clients, and convert opportunities.
The platform combines CRM tools, IDX websites, lead generation, marketing automation, and transaction management in one system. Its AI tools also help automate follow ups, organize tasks, and manage routine lead interactions.
How Lofty Works
- Centralizes tools: Combines CRM, IDX websites, lead generation, marketing, and transaction management in one platform.
- Captures leads: Uses digital marketing, PPC ads, and hyper local tools to bring potential clients into the CRM.
- Automates nurturing: Smart Plans send emails, texts, and task reminders based on lead behavior and pipeline stages.
- Uses AI workflows: AI tools help manage text interactions, score lead engagement, and prepare daily activity briefings.
- Manages transactions: Agents can track documents, checklists, and important transaction dates within the platform.
How We Rated Lofty
We rated Lofty based on its CRM capabilities, AI features, lead generation, marketing automation, website tools, transaction management, customization, ease of use, and pricing transparency. We also considered how well its features fit the needs of real estate agents, teams, and brokerages.
Pros
- Combines CRM, website, marketing, lead generation, and transaction tools in one platform.
- Provides built in lead generation and automated follow ups.
- Offers AI tools for routine tasks and lead communication.
- Allows customization of websites, dashboards, and sales pipelines.
- Keeps property listings updated through MLS synchronization.
Cons
- Pricing and plan details are not fully published publicly.
- The large number of features can create a learning curve for new users.
- Some advanced features and lead generation options may cost extra.
- The platform may be more complex than needed for solo agents.
- AI generated communication still requires human review.
- Real estate agents managing multiple leads
- Real estate teams and brokerages
- Businesses that need CRM and marketing tools together
- Agents looking for automated lead nurturing
- Teams that need customizable IDX websites
- Real estate businesses managing marketing and transactions in one platform
Lofty brings CRM, lead generation, marketing automation, website tools, AI features, and transaction management into one real estate platform. This can reduce the need to manage several separate tools for different parts of the sales process. Its AI Workforce, Smart Plans, customizable pipelines, and MLS connected websites also give agents and teams tools for managing leads and automating routine marketing activities.
Lofty's Key Features
AI tools for lead follow ups, task management, and daily activity briefs.
Customizable IDX websites connected with live MLS data.
Drag and drop pipelines for organizing and managing leads.
Automated email, SMS, and social media marketing campaigns.
Smart Plans for automated lead nurturing and follow ups.
Lead generation through digital marketing and PPC advertising.
Transaction management for documents, checklists, and important dates.
Real time MLS synchronization across supported boards.
Pricing
Core Plan
$449 /mo
Disclaimer: for the latest and most accurate pricing, please visit the official Lofty website.
Frequently Asked Questions
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Rhea Kapoor
Excellent tool! Saved me hours of work. Highly recommended.
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