Postly
Postly helps creators, businesses, and agencies create, schedule, and publish social media content, automate posting workflows, manage multiple channels, collaborate with teams, and track results.
Postly is an AI-powered social media management platform for creators, startups, agencies, and marketing teams. It lets you draft content, schedule posts, review campaigns, reply to messages, and track performance from one workspace. Brands can also use the Creator Campaigns beta to find creators for sponsored content. You can adapt a campaign post for channels such as Instagram, LinkedIn, and Facebook, then send the drafts to your team for approval. Postly also supports bulk imports from CSV or Google Sheets and recurring schedules for eligible evergreen posts.
How Postly Works
- Centralized Workspace: Connect your social media accounts, blogs, and supported messaging channels to manage them from one dashboard.
- AI Content Creation: Use AI to draft captions and adapt copy for each platform. The optional AI Studio add-on lets you generate images and videos.
- Planning and Scheduling: Organize content on a visual calendar, schedule one-off posts, set eligible evergreen posts to repeat, or import posts in bulk from CSV or Google Sheets.
- Collaboration and Approval: Share drafts with teammates or clients so they can leave feedback and approve posts before they go live.
- Inbox and Analytics: Reply to supported comments and direct messages from one inbox, then use analytics to compare post performance across connected channels.
How We Rated Postly
We reviewed Postly’s public documentation and pricing to assess how well it supports day-to-day social media management. We looked at how users can schedule one-off and recurring posts, import content from CSV or Google Sheets, and send drafts for approval before publishing. We also reviewed its AI writing tools, MCP integrations, social inbox, and reporting features. For agencies and teams, we considered how separate workspaces and role permissions help manage client accounts, along with which features vary by channel or require an add-on.
Pros
- Combines content creation, scheduling, approvals, and analytics in one dashboard.
- Saves time when scheduling a batch of posts.
- Keeps evergreen content in rotation without manual rescheduling.
- Gives agencies separate workspaces and approval workflows for clients.
- Supports destinations such as Google Business Profile, Telegram, and selected blogs alongside major social networks.
Cons
- A disconnected social account can interrupt scheduled publishing until it is reconnected.
- Bulk imports require different fields for some platforms and post formats.
- Premium AI image and video generation requires an add-on.
- Available inbox actions and analytics vary by channel.
- Creator Campaigns is in public beta, with paid jobs and payouts planned after testing.
- Creators who batch content for several social profiles.
- Small businesses that manage social posts and customer replies.
- Bloggers who want to share new articles through RSS automation.
- Agencies that need separate client workspaces and approval workflows.
- Marketing teams that want to draft posts with AI and review them before publishing.
- Prepare versions of the same campaign for different social channels and review them together.
- Schedule launch announcements for specific dates and keep evergreen posts on a recurring schedule.
- Use an AI assistant to prepare drafts while your team controls approvals in Postly.
- Follow up on customer conversations from the same workspace you use for publishing.
Postly's Key Features
Schedule posts across multiple social channels.
Write captions with AI and tailor them to each platform.
Generate images and videos with the optional AI Studio add-on.
Import posts from CSV or Google Sheets.
Schedule recurring posts for evergreen content.
Turn articles and RSS feed items into social posts.
Manage client workspaces and post approvals.
Reply to supported comments and messages in one inbox.
Track post performance and export reports.
Connect compatible AI assistants through MCP.
Find creators through the Creator Campaigns beta.
Pricing
Pro Plan
$20.00 /mo
Disclaimer: for the latest and most accurate pricing, please visit the official Postly website.
Frequently Asked Questions
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